Ruth Alexandor

Ruth Headshot

    Ruth is the Practice Lead: Learning Application & Sustainment for Centred Performance. In her private practice, she supports leaders and individual contributors in learning, growth and change through individual and team coaching. In addition, she is a learning consultant and delivers training programs and supports companies in post-training learning application. For over 20 years Ruth’s career has focused on developing talent and supporting learning and leading the training function in professional services firms and in healthcare. She has expertise in design, development and facilitation of training curricula, performance consulting, measurement of learning outcomes and as well as new hire and new leader, engagement and succession planning programs.

    While leading the learning function in organizations, Ruth focused on delivering training to create change and transfer into real business results. Good content, engaging facilitation and well-executed programming is table stakes for learning. The outcome of successful training should be genuine behavioural change. However, on average most participants only apply 10-20% and therefore 80-90% of the training investment is wasted. Beyond the vendor fees, the most significant cost is in lost productivity while the participants are in the classroom. Imagine if your company offers training programs where 80-90% of the content is applied immediately resulting in significant measurable business results. According to Harvard Business Review, in 2015 Global companies spent a staggering $356 billion dollars in training with minimal return on investment.

    Beginning with the end in mind, Ruth helps organizations to create and implement a strategy for successful return on training investment. Using coaching as one strategy to support behavioural change, Ruth works with individuals and teams to enable them to apply their learning and explore what may be getting in their way. Using a strengths-based approach, she serves as a thinking partner with her clients. Her own strengths include high emotional awareness, deeply compassionate, strong service-orientation and work ethic. Integrity, empathy and confidentiality are the cornerstone of her coaching practice.

    In addition to her work on change management, Ruth also helps people leaders in middle management roles work more effectively with their teams to increase engagement and productivity. When individual contributors are promoted to a leadership position, they lack the leadership skills to be effective in their new roles. In fact, the research (Franklin Covey) indicates that on average, new leaders will not be provided with formal leadership development for the first 10 years following a promotion into a leadership role. Through leadership learning and coaching, Ruth is able to support people leaders with both their competency and commitment to be successful in engaging their teams resulting in happier leaders and happier team members doing more work and meeting their goals.

    Ruth holds an Honours Bachelor of Arts and a post graduate certificate in business management from York University. In addition, she studied Adult Education at St. Francis Xavier and has a Professional Certified Coach (PCC) with the International Coach Federation, a Registered Corporate Coach™ (RCC™) with the Worldwide Association of Business Coaches™ (WABC™) and a Certified Training and Development Professional (CTDP) with the Institute for Performance and Learning. Ruth is on the coaching roster of several firms and is an accredited facilitator of the Coaching Essentials for Leaders Program™ (PeopleDynamics Learning Group) and the Ken Blanchard Companies SLII Experience™.

    Ruth is a lifelong learner continuing to build on her coaching certifications and in 2021 attained her Professional Coach Certification (PCC) through the International Coach Federation and is registered for the Team Coaching accreditation program. When not working, Ruth enjoys the company of her three (almost adult) children and stays active at the gym as well as getting outside playing tennis, cross-country skiing and hiking and is an avid reader of non-fiction. Inspired by Google’s engineer Chade-Meng Tan’s book “Search Inside Yourself”, Ruth has incorporated a daily meditation practice to support enhanced creativity, productivity and happiness.